Best Social Media Monitoring Software 2020

social media monitoring tool

By utilizing these tools, you can find out what your customers want so you know what to provide them. This valuable social data is akin to getting feedback from your audience without actually asking for it; a tweet about your brand can be an unsolicited action point for your company. Think about the possible ways to improve your marketing efforts by tapping into your audience’s thoughts. An essential part of any social media strategy is using social media tools to listen to what people are saying about your business or brand.

social media monitoring tool

Here are 3 good reasons why your marketing team should invest in social media monitoring right now. Social media monitoring social media monitoring tool is often confused with similar-sounding (and a few similar-meaning) terms, including social media tracking.

  • Over-Listening – Focusing too much on one negative social mention can prove to be counterproductive.
  • CRM integration will connect data on your overall customer base with data related to your social media interactions.
  • This will help you accurately analyze the effectiveness of your social media strategies.

The location can be classified as either ‘at-the-location’ or ‘about-the-location’. This means that a location can be used as the start of a social media search rather than a keyword or hashtag. This has major implications for disaster relief, event monitoring, safety and security professionals since a large portion of their job is related to tracking and monitoring specific locations. Social media management software is an application program or software that facilitates an organisation’s ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and evaluate the usefulness of a social media presence. It’s easy to be overwhelmed by the vast array of social media monitoring tools.

Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website. Sentiment Scoring – Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral.

Ways To Measure The Success Of Your Instagram Marketing

What are the 6 type of social media?

The Different Types Of Social Media Platforms To Serve Ads:Social networking (Facebook, LinkedIn, Google+).
Microblogging (Twitter, Tumblr).
Photo sharing (Instagram, Snapchat, Pinterest).
Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

Crowd Analyzer is an excellent tool for businesses that target customers residing in the Middle East. They fill the Arabic monitoring and analysis gap in the region, whilst providing accurate English monitoring capabilities as well. Also, this software sends you an update each time someone mentions your brand. In addition, you receive SMS notifications to offer you suggestions about search social media monitoring terms that you recently used on Twitter. Whether you’re posting to social media, sharing links, or directing customers to your latest YouTube video, links are often the first point of contact with customers online. Each post, tweet, and email should be polished and perfected so that it represents your company in a positive light and maintains consistency with your brand image.

Google Alerts is one of the easiest ways to monitor brand mentions for both company and product social media trackers names. Bekkers introduced the application of social media monitoring in the Netherlands.

How do you monitor trends?

Which Tools for Tracking Trends Should You Use? 1. Google Alerts. This tool allows you to track trends based on your chosen keywords.
2. Google Trends. If you want to focus on Google search terms, it will be best for you to use Google Trends.
3. Feedly.
4. Topsy.
5. BuzzFeed.
6. Social Mentions.
7. Viral Video Chart.
8. Market Insight.


The Marchex product is intended to cover both local customer reviews and blogs and other social media channels. This social media monitoring tool from ORM expert Andy Beal tracks nearly every element of online media, from blogs, RSS feeds and Tweets, to images and video. Trackur provides the ability to not only view conversations about a brand, but also view the increasing or decreasing volume of the conversation. That way, users can be alerted to any spikes in buzz from a product launch or a negative event. Plus, Trackur offers analysis of any website mentioning a term being monitored, allowing users to distinguish how influential that site is. Hootsuite allows you to set up any number of social media platforms for monitoring content relevant to your brand mentions, keywords, hashtags and even locations.

Instead of switching between networks, the Inbox helps you stay focused and reply to what matters. Social media monitoring also helps you sort through the noise and lets only the important messages through.

This includes sentiment analysis, competitor monitoring, and much more. Social media monitoring software is often a company’s main platform for consumer engagement and customer insights. Uncover trends in social conversations, learn about your audience, and gain actionable insights to inform your marketing strategy with the integrated social listening tool. In the Zoho Social dashboard, you’ll get real-time updates of how people are interacting with your brands. I find this great for events, where I might want to monitor related social media posts and engage with the attendees. Take action based on your findings, and you’ve moved on from the simple task of social media monitoring into the more complex work of social listening. Mention monitors the entire web, including sites like Yelp,, Trip Advisor, and Amazon.

Social Media Monitoring Software

Social media monitoring can give you a glimpse into what’s being said about your brand in real time, gathering publicly available data and organizing it in a way that works to your advantage. Social monitoring tools social media monitoring tool can also help you grow your online awareness for your ecommerce store. You can act on what’s being said about your company and in turn, reconnect with prospective customers using the same social channels.


You can receive data from platforms like Reddit, Twitter, popular blogs, and several other sources. You can create custom dashboards on this software to ensure that you have as much convenience as possible for monitoring insights. Thousands of people rely on TweetReach for their company’s social media monitoring needs. It measures the implications and impact of social media conversations. Trusted by 18 million users in 175 different countries, Hootsuite helps brands manage multiple social networks and grow their social strategy.

All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. This all-in-one overview is useful for not just small businesses with an active social media presence but also for large, multi-location or multi-profile corporations. Social monitoring is an essential part of any social customer care strategy. It can lead to faster response times, PR crisis prevention and identification of brand advocates. Responding to customers has been shown to lead to stronger brand loyalty among customers.